Do you want to leverage your e-commerce on the internet? Then you need to know the 10 SEO strategies we’ve listed in this article! Follow up.
SEO for e-commerce is one of the most fundamental strategies for your store to gain relevance in search engines.SEO tips serve to show search engine algorithms that a particular site is relevant.
This optimization allows e-commerce to be among the top results, depending on the keywords used. In addition, SEO is a great alternative to having organic traffic without exclusively needing paid media.
Follow the text below to know 10 SEO strategies to use in your e-commerce. You will understand how this method has many correspondences with marketing strategies and can help you reach new heights.
Search the keywords
Keywords are the terms most searched by users on search engines.
It is important to research them to suit the interests of a wider audience and, during the process, show the relevance of the site to Google within the niche in which it operates.
For choice, use tools like Google Keyword Planner to do this and use the keywords found to name eCommerce products and categories.
Thus, interested people will find your store more easily.
Optimize images
Google also evaluates the images present on websites to determine their SEO score.
An optimized image is one that:
- It has good quality;
- Charges quickly;
- It has keywords in the filename;
- It has alternative text.
It’s also important that each image is copyrighted and makes sense within the context of content marketing.
create content
Feeding the website of the virtual store with interesting content about the products advertised contributes to the purchase decision of visitors.
Posts should be instructive and written according to SEO tips such as keyword usage, meta description creation, and total originality. Remember that Google favors pages that invest in quality content.
Think about the site’s architecture
Successful e-commerce needs to offer a pleasant experience for those who visit it. This also includes developing an efficient virtual architecture that ensures people have intuitive navigation across products and pages.
Each category must be associated with related subcategories. This way, users will spend more time on the site and Google will take this data into account to improve page positioning.
Slow downloading speed
Load time is crucial for attracting customers and achieving a good SEO score.
The slower the loading speed, the better the ranking and customer satisfaction.
Look for the service of a web designer to optimize your e-commerce and ensure an adequate loading speed, as well as check with the hosting options and site/upload speed.
Make full descriptions
The pages for each product advertised must provide the main information about the item.
Therefore, make descriptions with technical details, usage tips, images, and evaluations, or create complementary materials to explain more about the products.
Providing demonstration videos and space for questions is also indicated.
A great description can be just as beneficial as an extensive Twitter Ads campaign and, as long as both are done well, they can be combined to bring even more success and quality to the business.
Invest in responsive designs
Nowadays, it is increasingly vital that all websites have mobile responsive designs. This means ensuring that pages are adaptable to the smaller screens of smartphones and tablets.
Responsiveness will bring more access and, as a result, more customers to the virtual store, as they can be accessed from any environment.
Discover the shopping journey
The purchase journey of customers is formed by specific steps, are product discovery; interest in it aroused by inbound marketing strategies; comparison with other brands; and the purchase decision.
The content produced must take into account the stages of each customer. The more specific the content, the closer the user is to the end of the journey.
Link building
Use internal and external links to increase your page’s authority. In SEO strategies, this is called link building and is decisive for a good ranking.
Links are important to bring additional information to the public and encourage them to spend more time browsing the site.
In addition, Google tracks this type of information to define page rankings.
Create optimized URLs
Finally, the website address is also taken into account according to the logic of SEO strategies. The URL must be readable and contain the keywords used on the pages in question, as well as being simple.
This data is important so that search engine algorithms can correctly index the site in the results, adapting them to users’ searches.
These are the top 10 SEO tips for e-commerce. Use them to increase your relevance on the web and reach more customers, so you can develop your brand further.
